Introduction: The Rise of Sustainable Luxury in Floral Gifts
In today’s eco-conscious world, the demand for sustainable luxury gifts is higher than ever. Rococo, co-founded by Kevin Wu and Aashna Jain, is meeting this need in the floral industry with its exclusive line of sustainable, long-lasting “forever flowers.” In our interview with the founders, we delve into their journey, business philosophy, and five-year vision to make Rococo a leader in sustainable luxury floral gifting.
Q1: What Inspired You to Establish Rococo?
Kevin Wu on Rococo’s Beginnings in Luxury Floral Gifts:
“My passion for florals, history, and romanticism inspired me to create Rococo. I wanted to establish a floral brand that embraced timeless beauty with modern sustainability. Rococo is truly unique—our ‘forever flowers’ blend luxury with eco-friendliness, designed to last over a year.”
Aashna Jain on Rococo’s Unique Concept of “Forever Flowers”:
“With years of experience building brands at Netsurf, I saw an opportunity to enter the Indian floral market with something new. Rococo’s ‘forever flowers’ offer a sustainable, luxurious alternative to traditional bouquets. Our flowers are crafted to stay beautiful for over a year, making them the perfect choice for eco-conscious gift-givers.”
Q2: What Drives Your Entrepreneurial Spirit and Vision for Rococo?
Kevin Wu on Building Rococo as a Sustainable Floral Brand:
“Creating Rococo was a natural progression for me. I thrive on productivity and innovation. With Aashna’s refined taste for beauty and the arts, we’ve brought Rococo to life as a brand that values both elegance and environmental responsibility.”
Aashna Jain on Merging Art and Entrepreneurship:
“I believe that being an entrepreneur is similar to being an artist. Both require creativity, risk-taking, and the ability to bring new ideas to life. My experience as a musician fuels my entrepreneurial journey, and with Rococo, I’ve found a way to blend art and business seamlessly.”
Q3: How Important is Sustainability in Rococo’s Business Model?
Kevin Wu on Eco-Friendly Floral Arrangements and Packaging:
“Our sustainable business philosophy is at the core of Rococo. We prioritize longevity, quality, and eco-friendliness over profit. Rococo’s floral arrangements are designed to last over a year, and we’ve minimized plastic use by opting for premium paper packaging and hand-crafted ceramics.”
Aashna Jain on Rococo’s Commitment to Sustainability in the Floral Industry:
“With so much plastic waste in the world, Rococo was built on sustainable practices from day one. Our ‘forever flowers’ represent our commitment to long-lasting beauty. We use premium, eco-friendly packaging to ensure minimal environmental impact.”
Q4: What are Rococo’s Plans for the Indian Market?
Kevin Wu on Rococo’s Year-End Launch in India:
“We’re thrilled to announce Rococo’s arrival in the Indian market just in time for the festive season! India has a rich appreciation for art and beauty, aligning perfectly with our brand’s values. We’re working to finalize some exciting collaborations to reach a broader audience.”
Aashna Jain on Expanding Rococo’s Reach in India with Forever Flowers:
“India’s floral industry is ready for something new. Our year-end launch brings ‘forever flowers’ to India, giving consumers a sustainable, luxury option for gifting. Stay tuned for our collaboration announcements!”
Q5: What is Your Five-Year Vision for Rococo?
Kevin Wu on Rococo’s Goals as a Leader in Luxury Floral and Lifestyle Products:
“In the next five years, we aim to make Rococo a globally recognized luxury gifting company, starting with our flagship store in Mumbai. Our vision includes expanding into sustainable homeware, fragrances, and cosmetics—all crafted with the same attention to beauty and sustainability.”
Aashna Jain on Rococo’s Expansion into Lifestyle Gifts:
“We’re excited to explore new product categories that align with Rococo’s ethos of elegance and environmental responsibility. Homeware and fragrances are our next frontiers, and we’re committed to maintaining the highest standards of sustainability in everything we do.”
Conclusion: Rococo’s Impact on Sustainable Luxury in the Floral Market
Our interview with Kevin and Aashna reveals their unwavering commitment to creating a sustainable luxury brand in the floral industry. With their innovative “forever flowers,” eco-friendly packaging, and plans for expansion, Rococo is reshaping the world of luxury floral gifts. As they enter the Indian market and look to the future, Rococo stands as a model for blending beauty, sustainability, and quality.
Ready to embrace sustainable luxury in gifting? Explore Rococo’s exclusive collection of forever flowers and more.